Customer Relationship Management (CRM) is a customer-centric philosophy that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth.
CRM software is a means to facilitate the implementation of such a strategy.
The right CRM solution can help companies improve marketing, sales, and service engagement, driving efficiency and improving customer experience – increasingly important for companies to win and retain customers.
Microsoft Dynamics CRM – Intelligent Customer Engagement
Microsoft Dynamics CRM helps you make every customer engagement an intelligent one, so you can market smarter, sell effectively, and deliver amazing customer experiences anywhere.
Dynamics CRM helps companies by building long-term customer relationships that are:
> Personalised creating end-to-end, outcome-focused journeys that engage at the right time and place
> Proactive by determining the next best interaction with your customer based on context
> Made predictive by using analytics—internal and external data to identify patterns and predict outcomes
Delivered either in the cloud, on-premise, or as a hybrid combination, Dynamics CRM can help your organisation to:
· Increase profitability
· Reduce costs
· Business automation processes that enhances customer relationships and interactions
· Improving satisfaction, loyalty and engagement with your customers
· Ensure a good Return on Investment (ROI)